Chris M R Lee

Blogger on leave. I repeat – blogger on leave.

admin — Fri, 15 Jan 2010 19:46:37 +0000

Hi Readers,Just a quick note from this blogger to say, thanks for all the attention and support over the past year or so since Re:medial’s inception. You have probably noticed our blogging has slowed down. This is primarily because I’m off on maternity leave now for my first baby. So, thanks for reading and we’ll kick things off again after my maternity leave.I put up a little tribute to PR in my

New decade lacks official nickname

admin — Tue, 05 Jan 2010 12:11:33 +0000

Hatch PR survey reveals PROs and journalists disagree on a catchy nickname to replace The Noughties5 January 2010 – Birmingham and London – Despite having already begun, the next decade hasn’t yet been named by PROs and journalists, a survey by Hatch PR has revealed. When asked what the next decade would be nicknamed, nearly half (44.5 per cent) of respondents from the UK media industry went with

SMEs "get" social media while large co’s miss the boat

admin — Wed, 09 Dec 2009 12:50:36 +0000

Two reports were released today that indicates a big discrepancy in how small business and large enterprise are embracing social media: with the small guys leading the charge. One study claims that social media has become indispensable to small businesses and another claims Superbrands aren’t latching onto Twitter.According to V3.co.uk, this year’s largest UK survey of small and medium businesses

World’s most marketable personality needs new publicist – stat

admin — Tue, 01 Dec 2009 20:07:46 +0000

Since the weekend I’ve been resisting blogging about Tiger Woods’ crash and subsequent PR "incident" but I just….can’t….help….myself, especially as the mistakes keep rolling in.It’s implausible that the world’s most marketable personality has publicists working for him who apparently don’t understand reputation management, but that is exactly what appears to be the case. I just don’t

Avoiding Marketing Cliches

admin — Fri, 27 Nov 2009 13:28:21 +0000

For journalists and consumers alike, it’s baffling why so many companies aren’t willing to just use plain English to describe what they provide. Just what is an “innovative provider of fully-integrated, leading-edge, end-to-end business solutions” anyway?We’ve recorded a podcast highlighting the importance of avoiding common stereotypes in marketing speak. Firstly, consumers and journalists want

Shocking headline of the day: Twitter users read The Guardian

admin — Thu, 19 Nov 2009 14:36:22 +0000

Avid Twitter fans know the link between Twitter, and its bedfellow liberal paper The Guardian, so won’t be surprised to learn a study has suggested the group of Twitter users, as a whole, are the 3rd most liberal group in the UK just behind liberal democrat voters but ahead of the traditional leftist group of 16-34 year olds.Dicey stats from a study written by Captain Obvious. But what is

Do PRs actually listen to journalists?

admin — Wed, 18 Nov 2009 17:15:52 +0000

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Social Media 09 – big budget noise, but where’s the innovation?

admin — Mon, 16 Nov 2009 14:17:04 +0000

New firm Run Marketing started up recently with an excellent website for digital marketing advice for small business. Hatch PR associate Chris Lee, director of Run Marketing, attended the Social Media 09 conference last week in London and posted a good summary of what was on offer.I have to admit, I was a little disappointed to hear the agenda was dominated (apparently) by big budget examples of

Social Call: Two Unmissable Upcoming Events

admin — Wed, 28 Oct 2009 10:50:53 +0000

BODY { FONT-FAMILY: Arial, Helvetica, sans-serif; FONT-SIZE: 12px } There are two great social media networking events coming up which fellow digital media professionals should think about attending. Firstly, Social Media 09, which runs over the course of an afternoon on 12 November in London (venue TBC) and includes some fantastic speakers, including TV property presenter Sarah Beeny, who’

Podcast #7: Blogging and Blogger Relations

admin — Fri, 23 Oct 2009 16:43:44 +0000

Blogging is a massively effective tool from both an SEO and thought leadership standpoint. In this podcast, Hatch PR’s Emily McDaid and freelance social media specialist Chris Lee discuss the best way to construct a blog, publicise it and also engage with other bloggers to benefit your business. Click to play: Powered by Podbean.com