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Small businesses and start-ups may not have thought about how they can use social media for their benefit. In episode two of Hatch PR’s podcast guides for small businesses and start-ups, we give you the lowdown on how to leverage social media to increase your awareness and engage with your potential customers.Episode Two: Social Media [...] BODY { FONT-FAMILY: Arial, Helvetica, sans-serif; FONT-SIZE: 12px }This fantastic video highlights the many potential pitfalls when hiring ‘social media gurus’. My thanks go to Gordon Kelly for bringing this to my attention and it raises some really interesting points on the perception – and sometimes, alas, reality [...] Small businesses and start-up entrepreneurs may be driven innovators, but often they lack the skills and resources in-house to promote their own products and services. To help plug this knowledge gap, Hatch PR today launched a series of short podcasts to help small businesses deal with areas of digital marketing and PR.Episode one covers the [...] I’m grateful to PR Week for carrying this article on digital complacency within the PR industry. I see it at a lot on non-technology agencies who may to ‘traditional PR’ very well but haven’t really kept up with the digital scene. Being such a fast-moving environment the longer these PR firms leave it, the harder [...] On the eve of Forbes’ declaration that Faceback founder Mark Zuckerberg is worth $2 billion, investigative industry rag Silicon Alley Insider ponders whether MySpace is "now worthless" and whether it was even worth buying on the part of Rupert Murdoch. (He paid $580 million for it, which at the time was considered a steal. But [...] <!–[if gte mso 9]> Normal 0 false false false EN-GB X-NONE X-NONE [...] I’ve just completed reading this – in my view – rather juvenile blog on the behaviour of some PR people. I’m not going to waste too much of this sunny Friday afternoon responding to a post that – unintelligent use of profane language aside – I could have read a thousand times [...] The topic of ‘how to do business globally, or even transatlantically’ is so vast and constantly changing, you could easily fill a library on the subject. But even though it’s a topic best approached with formal research and discussion, it comes up informally all the time, with companies constantly asking me for advice as someone [...] I firmly believe that search engine optimisation (SEO) will do away with deplorable marketing puff. Why? Because search engines demand that we use plain English to describe our products and services if we want our websites to be found by potential customers. This means companies need to craft content containing words that resonate with the [...] It’s now four hours till President Obama’s much debated back to school address. The speech, at 12 pm EST today and intended to be aired live to students of all ages, will focus on the importance of staying school. (You can watch it online at WhiteHouse.gov). Bizarrely, there has been a huge media and political [...] |
Appearances in PR Week
Click and scroll down to 28.02.08 
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Copyright © 2010 Chris M R Lee - All Rights Reserved |
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